Networking has been used for years to advance development agendas. Increasingly, it has moved from being an option to a must-have tool for engagement. The demand for better policies, which lead to better management of resources, has been partly responsible for this paradigm shift. Act! recognizes networking as a key tool for policy advocacy and continues to support its partners in establishing effective advocacy networks. While the role of non-state actors in working with communities to demand accountability and participation in the development process is not in doubt, not all development actors have the capacity to undertake this mandate. One of the ways to go around this challenge is for development actors to join efforts in advocacy through the formation of advocacy networks.
Common goals: Networking is the process of initiating, maintaining, and using contacts with individuals or organizations that share or support common goals.
In advocacy, networking is identified as the process of individuals and/or organizations working together to achieve changes in policy, law, or programs on a particular issue.
For Effective advocacy networking to exist, a number of factors need to be considered, including:
Members of the network need to be clear on the common goal that brings them together as a unique entity. If network members are able to embrace the common goal, then the network identity is likely to be more recognized in its advocacy initiatives.
Members of the network have to communicate with each other as effectively as possible. This means putting in place effective communication structures, strategies, and systems for effective information sharing among the network members. Effective communication can enhance ownership of an advocacy agenda.
Networking is about cooperation, not competition. It’s about synergizing the members’ skills and abilities to enhance the network’s goal. Recognizing the team approach provides mutual support and is especially critical when faced with advocacy risks.
The network needs to continually reiterate its purpose, maintain continued communication, and promote team spirit – to prove its sustainability.
Networking, therefore, can provide the numbers and the ability to influence public policy. Other benefits include access to wider audiences, and increased political strength, knowledge, and experience in policy advocacy. It is an opportunity to learn new and changing perspectives on existing issues and provides a platform to address big and complicated development issues.
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